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Having experience inside Metas culture, it is extremely metrics driven, sometimes without regard to side effects of optimizing a primary goal. So if someone was

Having experience inside Metas culture, it is extremely metrics driven, sometimes without regard to side effects of optimizing a primary goal. So if someone was measuring their job performance on optimizing site-links then it’s very likely this could be happening.

bradlys 9mo ago
A lot of people are also assuming intentional malice here when incompetence/lack-of-care is the main issue. If people saw how things are done at Meta, you wouldn’t be surprised. A lot of the stuff is functionally broken due to a lack of care from the top level. Your VPs and above just do not give a shit about quality whatsoever. This thing fucking prints money like crazy. Also, preventing loss of revenue and/or customer satisfaction is not a top level priority. I think people also don’t understand how much bigger companies spend. They absolutely dwarf all the smaller businesses out there and Meta doesn’t have a ton of interest in spending time on customers who are just as likely to go out of business next year as they are to increase their budget a tiny bit. And the top businesses have a completely different flow. These guys are spending hundreds of millions to billions - not a 100k over several years lol.
- blargey 9mo ago
  Lack of care is malice, though. Hanlon's razor only applies if they would aspire to do better but lack the awareness/capability, not if they'd happily accept the tradeoff.
  - singleshot_ 9mo ago
    > Lack of care is malice These words have pretty specific meanings and this ain’t it.
  - deleted 9mo ago
    [deleted]
- jfil 9mo ago
  No, Meta doesn't get a pass on this one after "Jedi Blue" and faking video viewing metrics. These guys are criminals. Generally, media buyers/advertisers are clueless when it comes to ad fraud. The big platforms have made a lot of money by abusing this fact. (I have over 15 years of experience in online marketing, on the advertiser, publisher and ad-network side. )

bradlys 9mo ago

A lot of people are also assuming intentional malice here when incompetence/lack-of-care is the main issue. If people saw how things are done at Meta, you wouldn’t be surprised. A lot of the stuff is functionally broken due to a lack of care from the top level. Your VPs and above just do not give a shit about quality whatsoever. This thing fucking prints money like crazy. Also, preventing loss of revenue and/or customer satisfaction is not a top level priority. I think people also don’t understand how much bigger companies spend. They absolutely dwarf all the smaller businesses out there and Meta doesn’t have a ton of interest in spending time on customers who are just as likely to go out of business next year as they are to increase their budget a tiny bit. And the top businesses have a completely different flow. These guys are spending hundreds of millions to billions - not a 100k over several years lol.

blargey 9mo ago
Lack of care is malice, though. Hanlon's razor only applies if they would aspire to do better but lack the awareness/capability, not if they'd happily accept the tradeoff.
- singleshot_ 9mo ago
  > Lack of care is malice These words have pretty specific meanings and this ain’t it.
- deleted 9mo ago
  [deleted]
jfil 9mo ago
No, Meta doesn't get a pass on this one after "Jedi Blue" and faking video viewing metrics. These guys are criminals. Generally, media buyers/advertisers are clueless when it comes to ad fraud. The big platforms have made a lot of money by abusing this fact. (I have over 15 years of experience in online marketing, on the advertiser, publisher and ad-network side. )