Establishing a relationship with a reporter is far better than writing a press release. Dmitry Dragilev, formally of ZURB, wrote an excellent article on how sta

Establishing a relationship with a reporter is far better than writing a press release. Dmitry Dragilev, formally of ZURB, wrote an excellent article on how startups (and larger businesses) can do this: http://mashable.com/2012/02/27/how-to-pitch-media/ http://mashable.com/2012/02/27/how-to-pitch-media/