> Being an insane brand means literally nothing if people can trivially switch to competitors, which they can. Logically speaking, yes it is easy to switch bet

> Being an insane brand means literally nothing if people can trivially switch to competitors, which they can. Logically speaking, yes it is easy to switch between OAI and Gemini, or Coke and Pepsi. But brand loyalty is more about emotions (comfort, familiarity,..) rather logical reasoning.