> Steve truly understood the virtue and value of that cultural component to not just attract but _retain_ that kind of world-class talent, and _that's_ what he

> Steve truly understood the virtue and value of that cultural component to not just attract but _retain_ that kind of world-class talent, and _that's_ what he attributes Pixar's success to. Both Jobs and Pixar’s Ed Catmull believed this so strongly that they took illegal measures to protect it: http://www.cartoonbrew.com/artist-rights/ed-catmull-on-wage-fixing-i-dont-apologize-for-this-105855.html http://www.cartoonbrew.com/artist-rights/ed-catmull-on-wage-...