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Under the Google Tag Manager Terms of Service, the account holder owns the data. We don't do anything with that data without your consent and Google Tag Manager
by jkent 14y ago
Under the Google Tag Manager Terms of Service, the account holder owns the data. We don't do anything with that data without your consent and Google Tag Manager collects very little data itself - it's cookie-less. I hope that helps!
- javajosh 14y agoThen I guess I'm confused as to what Google's angle is here. I presume there's at least a small team of 6-figure salaried programmers behind this, so what justifies the expense?
- darien 14y agoTo compete in the growing Tag Management Market. Adobe offers a Tag Management service and there are many other paid premium versions. Tag Management is a tool for digital marketers to deploy agile javascript code in a technical environment where site builds are not agile.
- enomar 14y agoTagging is friction on Ad campaigns. Remove that friction and marketers can run more/better campaigns, thus spending more money with Google.