I once worked at a place where one of the partners consistently claimed the engineering team over-built and over-thought everything (reality: almost everything

I once worked at a place where one of the partners consistently claimed the engineering team over-built and over-thought everything (reality: almost everything was under-engineered and hanging on by a thread.) His catch phrase was "all you gotta do is [insert dumb idea here.]" It was anxiety inducing for a while, then it turned into a big joke amongst the engineering staff, where we would compete to come up with the most ridiculous "all you gotta do is ..." idea.