>See http://leanpub.com/leprechauns http://leanpub.com/leprechauns (disclosure: I'm the author) for the long form, with a detailed bibliographical investigation

>See http://leanpub.com/leprechauns http://leanpub.com/leprechauns (disclosure: I'm the author) for the long form, with a detailed bibliographical investigation of the "10x studies". Forget about the studies. We all have seen empirical evidence of this.