I have thought alot about this lately (having just started a company that I believe addresses this: http://news.ycombinator.com/item?id=4576038 http://news.ycom

I have thought alot about this lately (having just started a company that I believe addresses this: http://news.ycombinator.com/item?id=4576038 http://news.ycombinator.com/item?id=4576038 ). for me there was just too much friction in the process which is what we think our model can remove/reduce.