Apple contents that it actually doesn't spend money for most of the placements: http://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR2006041401670.

Apple contents that it actually doesn't spend money for most of the placements: http://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR2006041401670.html http://www.washingtonpost.com/wp-dyn/content/article/2006/04... I suppose you could put a monetary value on the free giveaways or horse trading that gets done though.