Another flaw in Google Content Experiments (which was mentioned in the article) is that it doesn't distribute traffic evenly. This is a big bummer with seasonal

Another flaw in Google Content Experiments (which was mentioned in the article) is that it doesn't distribute traffic evenly. This is a big bummer with seasonal products/services where having the control start getting 80% of the traffic during a high conversion period makes the test useless. Overall, even though testing is easier in some ways, I definitely miss Google Website Optimizer.