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Seriously, how is this still a conversation in 2025? It's completely absurd that an entire legislature had to pass a bill (shoutout to California for SB 576, th
by Lumoscore 11mo ago
Seriously, how is this still a conversation in 2025? It's completely absurd that an entire legislature had to pass a bill (shoutout to California for SB 576, the rest of you take notes) to fix something that is purely an intentional design decision by streaming companies.
The sheer audacity of the industry arguing that it's "technologically too difficult" to match the loudness of an ad to the loudness of the program is an insult to the people who wrote the original CALM Act code ten years ago. They can serve up geo-specific, personalized, real-time ads based on what I ate for dinner last night, but ensuring the audio standard is consistent is where the technology apparently hits a brick wall? Please.
Every time one of those blast-furnace commercials kicks in, it's a perfect encapsulation of how little the streaming platforms respect their paying customers. It’s a deliberate strategy—a final, desperate attempt to shock your brainstem into attention after you've spent an hour in the quiet dynamic range of cinematic dialogue.
I'm not in California, so for now, I'm still relying on my TV's ancient "Night Mode" compressor just to survive the commercial breaks. Hopefully, the rest of the world stops pretending this isn't fixable and applies the same basic standard of decency. Our home theater systems deserve better.