It's all about having the right campaigns and optimizing for conversion. It isn't easy, but it is certainly doable for most people. Adwords is like golf - it's

It's all about having the right campaigns and optimizing for conversion. It isn't easy, but it is certainly doable for most people. Adwords is like golf - it's a simple game to play but the being good requires a mastery of nuance and fine details that takes lots of experience.