more broadly, i've often said that there are two ways to build a massively successful business (e.g. $100m business, or one worth a billion or billions): 1. d

more broadly, i've often said that there are two ways to build a massively successful business (e.g. $100m business, or one worth a billion or billions): 1. don't fail. 2. don't fail to massively succeed. bootstrapping is all about completing mission number one. not going bankrupt. not falling apart. not having a bubble pop from under you when you need it for your business plan. but people all too often forget about #2, and think they will just magically be a $100m company. It doesn't work like that. If you want to be a $100m company, do two things: don't fail; don't fail to be a $100m company. this is genuine advice and I can give more details if anyone is unclear about anything.