It’s basically sifting through ore; 99% of the people who see it aren’t the target, it’s the 1% of viewers who are buyers or funders who you otherwise couldn’t

It’s basically sifting through ore; 99% of the people who see it aren’t the target, it’s the 1% of viewers who are buyers or funders who you otherwise couldn’t directly advertise to. Same reason you see defense contractors putting up ads for weapons systems in the DC metro.