You're confusing your opinion of the company with the perception by the general public. Apple's definitely not perceived as 'an office appliance company' by you

You're confusing your opinion of the company with the perception by the general public. Apple's definitely not perceived as 'an office appliance company' by your average person. It's considered a high-end luxury brand by many[1]. 1: https://www.researchgate.net/publication/361238549_Consumer_perception_of_high-tech_brands_and_related_products_The_case_of_the_iconic_Apple https://www.researchgate.net/publication/361238549_Consumer_...