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All clicks by accidents are unfair to the advertisers. They pay for clicks which were never intended.
by mycodebreaks 14y ago
All clicks by accidents are unfair to the advertisers. They pay for clicks which were never intended.
- mistercow 14y agoInasmuch as clicks are a valid metric for advertising performance, it is only because they prove that an ad is prominent on a page. So in that sense, there's really nothing wrong with accidental clicks.
- DataJunkie 14y agoCompanies that I have worked for have developed models (approximate) to remove accidental clicks to prevent charging the advertiser. Usually, these clicks are "absorbed" into a CPM though, and detecting accidental clicks is very difficult and requires many assumptions about user behavior.