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If Snapdragon (or ARM players in general) wanted to challenge x86 and Apple dominance, do they need to compete in the exact same arena? Could they carve out a
by kkaske 1y ago
If Snapdragon (or ARM players in general) wanted to challenge x86 and Apple dominance, do they need to compete in the exact same arena? Could they carve out a niche (example: ultra-efficient always-on machines) and then expand?
- mortsnort 1y agoApple chips are ARM chips.
- kkaske 1y ago“ARM chip” is a pretty broad umbrella. Apple’s M-series is based on the ARM ISA, the microarchitecture is Apple’s own design, and the SoCs are built with very different cache hierarchies, memory bandwidth, and custom accelerators. I was simply using Apple as an example of another big player.
- zeusk 1y agoWell so is the snapdragon X elite, including the older snapdragons (anyone remember scorpion cores on QSD8x50?)
- 0x457 1y agoAre you aware of countless SoCs meant for use in smartphones and below? This is them expanding.
- kkaske 1y agoExactly! That makes this move all the more interesting. The smartphone SoC market is saturated, and margins are shrinking. Laptops/PCs give Qualcomm a chance to leverage its IP in a higher-ASP segment. Expanding is logical, but the competitive bar is way higher.
- adrr 1y agoAlso a bunch of Chromebooks with MediaTek chips.