Great question. Synthetic users are best for early iteration cycles: spotting usability friction, validating flows, stress-testing designs. They’re not a replac

Great question. Synthetic users are best for early iteration cycles: spotting usability friction, validating flows, stress-testing designs. They’re not a replacement for real human intuition (e.g. emotions, motivations). Our vision is that they complement human testing: use synthetic users to test 20 times during a sprint, then validate the final version with real humans.