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Two background resources useful to know: 1. https://en.wikipedia.org/wiki/Outcome-Driven_Innovation https://en.wikipedia.org/wiki/Outcome-Driven_Innovation and
by TedHerman 1y ago
Two background resources useful to know:
1. https://en.wikipedia.org/wiki/Outcome-Driven_Innovation https://en.wikipedia.org/wiki/Outcome-Driven_Innovation and Christensen's "Jobs to be Done" theory.
2. https://www.goodreads.com/book/show/245472.Integrity_Selling_for_the_21st_Century https://www.goodreads.com/book/show/245472.Integrity_Selling... specifically, the taxonomy of customer types