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You've inadvertantly highlighted a UX failing of ours - that's not actually a sign up form! We ask for your first name so you can meet The Prof; another thing
by phames 14y ago
You've inadvertantly highlighted a UX failing of ours - that's not actually a sign up form!
We ask for your first name so you can meet The Prof; another thing we're wrestling with, how to introduce that (non-standard) experience in a clear way...
- citricsquid 14y ago"All we need is your name to show you a preview", or "You won't need to enter anything else unless you purchase". Emphasise that the name is all you need, I think that would solve the issue.
- phames 14y agoThanks, but I actually think we need to be even clearer. It should be obvious what to do without reading anything. And if high-functioning HN users are making that error, your average Boots customer almost certainly is. Unfortunately there isn't an obvious affordance for this sort of interaction (that I've yet come across) - it looks like an email signup, when in fact it's more like 'play a game'...an interesting challenge...
- madcap 14y agoI'm just thinking out loud here. One approach is to replace the green Try It Now button with an image of the Prof, under which you say "Hi. I'm the Prof. What's your name?", following by text field and green button. Then experiment with what the green button says. It would be interesting to see if a vague 'what's your name' approach, rather than a specific direction with a stated outcome, wins in a split-test.
- phames 14y agoNice idea - we would need to connect the headline explaining the programme with the Prof more clearly, but that's pretty easy. Will work it up, thanks!