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What a bizarre reaction to a completely standard marketing segment. Who does the author THINK is Monster Energy Drink's core customer?
by drc500free 1y ago
What a bizarre reaction to a completely standard marketing segment. Who does the author THINK is Monster Energy Drink's core customer?
- draw_down 1y ago[dead]
- adampk 1y agoSo strange, does the author think companies never try to understand their customers?
- doublerabbit 1y agoWhen do companies ever try to understand their customers? They know what works for who, and continue to rehash that for that specific age of the generation. The article even states this. "Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic)." When you've moved from that generational age, your no longer their audience and they don't care if you buy or not; but it's not like they cared in the first place.
- Spivak 1y agoThe picture is a little silly but listing out the demographics of your customer base is like so normal. The marketing for Monster would be quite different if their market was over 65 women. Although it would be a funny bit to run a monster commercial in the style of something like L'Oreal.
- LexiMax 1y agoYou don't have to imagine. For some reason beyond my ken, monster energy has achieved meme status in queer circles. I was half-surprised one of the pictured people wasn't wearing pink headphones with attached cat ears.
- bko 1y agoThis is from the post: > "Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic)." Later in the post: > The scariest part wasn't the training portal or the questionable customer profiling. Questionable customer profiling is just basic research about their customers. Seriously, I wish more companies were honest at least internally who their customers are. A lot of problems could be solved if places like Marvel realized who their core base is, accepted it, and made products for their audience.
- esafak 1y agoThanks for calling gen-x young.
- deleted 1y ago[deleted]
- michaelsmanley 1y agoThat made me laugh when I read it, too.
- ryoshu 1y agoGood marketers know who their core audiences are. Bad executives will ignore the research.
- LexiMax 1y agoWatching Warner Brothers fail to learn this lesson for a decade before finally releasing a good Superman movie was frankly a little sureal.
- sigmoid10 1y agoMarvel knows pretty well who their audience is. The problem is Disney trying to tap into emerging markets, because the stereotypical audience is pretty much saturated. Like, there is zero need to market an Avengers movie to white male comic nerds.
- Fade_Dance 1y agoHe used his "advanced hacking knowledge" to trick himself into participating in corporate training exercises and tear-inducing boredom. This actually made me laugh.
- clickety_clack 1y agoI’d love if he tricked himself into bulk buying monster and promoting it to all his friends to prove how wrong their target demographic was.