"Because the customer wasn't the user - it was their boss and shareholders". Previous management fads: https://en.wikipedia.org/wiki/Management_fad https://en.

"Because the customer wasn't the user - it was their boss and shareholders". Previous management fads: https://en.wikipedia.org/wiki/Management_fad https://en.wikipedia.org/wiki/Management_fad Obviously in the right contexts, these methods provided value. But they became widely misapplied, causing a lot of harm. And the Wikipedia list is far from exhaustive.