There are already a lot of initiatives following this logic (like the small web movement, the indieweb, gemini/gopher protocols...), but the problem here is tha

There are already a lot of initiatives following this logic (like the small web movement, the indieweb, gemini/gopher protocols...), but the problem here is that people are using the web, not those projects. Even the fediverse is growing slowly, while it's using the web.