If your visitor-to-paid conversion rate is actually 1.5% (12% of 13%), with an LTV of $23 you break even at $0.34 per per click. And again, I'd expect the conv

If your visitor-to-paid conversion rate is actually 1.5% (12% of 13%), with an LTV of $23 you break even at $0.34 per per click. And again, I'd expect the conversion rate of ad-driven traffic to be quite a bit lower than that from organic word of mouth traffic, but worth testing out!