"Wow, this just what we've been looking for! Where have you guys been all these years?" The sad thing is it's not what we think that matters. If clients fall

"Wow, this just what we've been looking for! Where have you guys been all these years?" The sad thing is it's not what we think that matters. If clients fall for the buzzspeak, it's irrelevant if that what they're paying for, believing it's "new" and "different", already exists.