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>like when bud light was encouraged to spend a bit of its marketing budget differently But that was the whole point. They were marketing to children. They stil
by codeguro 1y ago
>like when bud light was encouraged to spend a bit of its marketing budget differently
But that was the whole point. They were marketing to children. They still haven't recovered from that backlash. Anheuser-Busch took a pretty damning financial hit and it sent a message to all the other companies not to pull this kind of stunt because it's bad for business. Changing their behavior was the entire point.
- autobodie 1y agoThe point is flying over your head. Redirecting some ad dollars is an extremely low bar; not comparable to diverting a company's profit center.