I was tasked with auditing third party scripts at a client a couple of years ago, the marketing people where unable to explain wtf tag manager does concretely w

I was tasked with auditing third party scripts at a client a couple of years ago, the marketing people where unable to explain wtf tag manager does concretely without resorting to ‚it tracks campaign engagement´ mumbo jumbo, but were adamant they they can’t live without it.