I've found that most people believe x thing is true because other people also believe x thing is true. They won't say that's the reason but deep down it provide

I've found that most people believe x thing is true because other people also believe x thing is true. They won't say that's the reason but deep down it provides emotional support for their belief. So I've found it's best to not try to "rationally" argue with people and just change the subject.