> Outside academia, our findings highlight how culturally embedded norms and gender-based expectations shape aesthetic judgments and influence societal percepti

> Outside academia, our findings highlight how culturally embedded norms and gender-based expectations shape aesthetic judgments and influence societal perceptions. > We propose that these biases stem from cultural norms linking femininity with beauty This is probably it. The "beauty" industry, which almost entirely targets women and girls with its predatory messaging, is a multi-billion dollar market and they do everything they can to promote this as an ideology. To the point where it's become embedded in culture.