I can say, at least from looking at it from up close, that it doesn't seem like paid ads did the trick here. It was a community play, all along. Don't have pro

I can say, at least from looking at it from up close, that it doesn't seem like paid ads did the trick here. It was a community play, all along. Don't have proof, but the discord community and the WhatsApp groups tell a decent story. See my other comment in this thread for more comments.