5 ms·

Like many others have pointed out, Apple is obsessed with avoiding antitrust scrutiny. A fun (edit: incorrect) example: they are fine owning the device you use

by globie 1y ago

Like many others have pointed out, Apple is obsessed with avoiding antitrust scrutiny. A fun (edit: incorrect) example: they are fine owning the device you use to connect to their own streaming service to watch their own produced TV shows, but appear to strictly avoid showing their products in those shows. EDIT: I stand corrected! Multiple "Apple Original Series" contain Apple products, such as in Ted Lasso and (I think implied) in For All Mankind, as people pointed out below. Shows what I know about TV. I wonder why some Apple Original Series have Apple products, and some don't. I would love to see if there's any correlation between the number of shows which feature a specific product and that product's market share in the show's region or demographic.

sambaumann 1y ago
The characters in Ted Lasso almost exclusively have iPhones and Macs
- anon7000 1y ago
  Yeah… there are also a number of Apple products in For All Mankind
  - globie 1y ago
    Right you both are! I had no idea.
    - solardev 1y ago
      Guess they need even more product placement :)
      - globie 1y ago
        I'm really surprised they do it at all. I always thought they'd be crazy to.
- theobreuerweil 1y ago
  To the extent that a character makes a joke about his relationship getting serious enough that they started sharing an iCloud account
nabla9 1y ago
> but appear to strictly avoid showing their products in those shows. Apple has 'villains can't use iPhones' rule. Directors are not allowed to use Apple product placement for villains. Apple pushes their products in Apple TV+ and pays for product placements, or provides their products for free for other productions as as long as you follow the rules.
- lotsofpulp 1y ago
  That is not true, just from first principles. You think anyone would watch Apple TV+ shows if there were no suspense or mystery because all the good guys use Apple stuff and all the bad guys use non Apple stuff?
  - nabla9 1y ago
    It is true. You can't use first principles to make argument about easily verifiable facts. There are movies that use loopholes and gray areas, of course. https://www.theguardian.com/technology/2020/feb/26/apple-does-not-let-bad-guys-use-iphones-on-screen https://www.theguardian.com/technology/2020/feb/26/apple-doe...
    - lotsofpulp 1y ago
      That Rian Johnson interview got milked to high heavens for clickbait. Genius marketing by him, especially since he makes mystery movies. Plenty of examples of bad guys using iPhones here: https://www.reddit.com/r/television/comments/13hrdak/comment/jk792n1/?utm_source=share&utm_medium=mweb3x&utm_name=mweb3xcss&utm_term=1&utm_content=share_button https://www.reddit.com/r/television/comments/13hrdak/comment... https://www.reddit.com/r/television/comments/13hrdak/rant_apple_spoils_mystery_shows_and_movies_with/?utm_source=share&utm_medium=mweb3x&utm_name=mweb3xcss&utm_term=1&utm_content=share_button https://www.reddit.com/r/television/comments/13hrdak/rant_ap...
  - xboxnolifes 1y ago
    Just have everyone use non-apple stuff? What?

by globie 1y ago

sambaumann 1y ago

The characters in Ted Lasso almost exclusively have iPhones and Macs

anon7000 1y ago
Yeah… there are also a number of Apple products in For All Mankind
- globie 1y ago
  Right you both are! I had no idea.
  - solardev 1y ago
    Guess they need even more product placement :)
    - globie 1y ago
      I'm really surprised they do it at all. I always thought they'd be crazy to.
theobreuerweil 1y ago
To the extent that a character makes a joke about his relationship getting serious enough that they started sharing an iCloud account

nabla9 1y ago

> but appear to strictly avoid showing their products in those shows. Apple has 'villains can't use iPhones' rule. Directors are not allowed to use Apple product placement for villains. Apple pushes their products in Apple TV+ and pays for product placements, or provides their products for free for other productions as as long as you follow the rules.

lotsofpulp 1y ago
That is not true, just from first principles. You think anyone would watch Apple TV+ shows if there were no suspense or mystery because all the good guys use Apple stuff and all the bad guys use non Apple stuff?
- nabla9 1y ago
  It is true. You can't use first principles to make argument about easily verifiable facts. There are movies that use loopholes and gray areas, of course. https://www.theguardian.com/technology/2020/feb/26/apple-does-not-let-bad-guys-use-iphones-on-screen https://www.theguardian.com/technology/2020/feb/26/apple-doe...
  - lotsofpulp 1y ago
    That Rian Johnson interview got milked to high heavens for clickbait. Genius marketing by him, especially since he makes mystery movies. Plenty of examples of bad guys using iPhones here: https://www.reddit.com/r/television/comments/13hrdak/comment/jk792n1/?utm_source=share&utm_medium=mweb3x&utm_name=mweb3xcss&utm_term=1&utm_content=share_button https://www.reddit.com/r/television/comments/13hrdak/comment... https://www.reddit.com/r/television/comments/13hrdak/rant_apple_spoils_mystery_shows_and_movies_with/?utm_source=share&utm_medium=mweb3x&utm_name=mweb3xcss&utm_term=1&utm_content=share_button https://www.reddit.com/r/television/comments/13hrdak/rant_ap...
- xboxnolifes 1y ago
  Just have everyone use non-apple stuff? What?