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"AI Will Kill SEO" – A Myth Busted with Data and a Playbook for Founders
- contctlink 1y agoYou’ve probably seen hot-takes like “SEO is dead; nobody will click through once the AI answer appears.” The conversation resurfaces on HN every time Google demos a new LLM feature. I run a weekly “SEO Myth Busting” newsletter for founders and just published a deep dive on this claim. Key findings (with sources & graphs in the article) 90 % of SaaS sign-ups in our sample still come from classic organic clicks (the SGE panel links back). Google’s own ad-revenue dependence makes full zero-click AI answers unlikely Traffic is shifting: generic content farms lose, trusted brands win. That’s an opportunity for small, expert products. Happy to answer technical questions in the thread.
- Sourabhsss1 1y agoSEO always adapts. People will always search for stuff they need. Search engines may change, but SEO will remain.