He's not joking, he's a master at personal branding. As much as you might want to think he's a narcissist -- it's really hard not to, at times -- he's simply fo

He's not joking, he's a master at personal branding. As much as you might want to think he's a narcissist -- it's really hard not to, at times -- he's simply found a superb way to make you remember who he is.