The ruling today shows how consent pop-ups used by tech giants like Google and Amazon have been misleading Europeans, turning GDPR into a nuisance rather than a

The ruling today shows how consent pop-ups used by tech giants like Google and Amazon have been misleading Europeans, turning GDPR into a nuisance rather than a protection. With real-time bidding and tracking cookies at the heart of online ads, it’s clear that the entire system needs a serious overhaul. But how will this ruling change the game for advertisers? Will they actually be forced to respect privacy, or will we just see more ways to sidestep the rules?