That's interesting, you are the only one in this thread who is using it. Could you tell a bit more about for what kind of analytics you are using it ? And why

That's interesting, you are the only one in this thread who is using it. Could you tell a bit more about for what kind of analytics you are using it ? And why you use BigQuery and not some other analytics solution (Mixpanel, Kontagent, Flurry etc.) for these scenarios ?