Probably you've heard those words from many others as well, but what about spending money for annoying, non-hackerish stuff like * Building a complete, final p

Probably you've heard those words from many others as well, but what about spending money for annoying, non-hackerish stuff like * Building a complete, final product with appropriate documentation, feature matrix etc. * Building a nice and informative web page describing your product, it's features, your offerings, it's advantages/disadvantages etc. (...or maybe you already have plans for all those after you finish beta-testing.)