EvilCorp probably has unissued shares. A rising market cap thus gives them a lot of leverage to achieve their goals. They could pay employees, borrow against th

EvilCorp probably has unissued shares. A rising market cap thus gives them a lot of leverage to achieve their goals. They could pay employees, borrow against those shares, raise more capital with a secondary offering, etc. Also, if EvilCorp is worth $10, I could just buy it and stop all the EvilActions.