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I'm actually convinced that "marketing", as such, can be completely orthogonal to profit altogether. Any sort of communication of a novel thing would fall under
by cdecl 1y ago
I'm actually convinced that "marketing", as such, can be completely orthogonal to profit altogether. Any sort of communication of a novel thing would fall under this banner, but I learn about new FOSS projects on here every day because the maintainers and developers are willing to 'advertise' them to me.
- spencerflem 1y agoMarketing is so rarely for a "novel" thing. The biggest spender is CocaCola, how much do we still need to know about them?
- slumberlust 1y agoDid you know the invented modern santa branding? Prior to that he was more a vagabond/homeless type and much much less jolly.
- kristopolous 1y agoSnopes has a classic extensive article on that https://www.snopes.com/fact-check/the-claus-that-refreshes/ https://www.snopes.com/fact-check/the-claus-that-refreshes/
- spencerflem 1y agoI wasn't trying to say the contents of the ads aren't novel- just that what they're selling very often isn't. Its also so very rarely factual - the idea is more for you to believe that 'Disney Land is an important milestone for all happy families'. Or 'Stella Artois is the type of beer a sexy intellectual orders - that's you right?' I completely believe that ads are a huge part of our culture.
- cdecl 1y agoRarely by dollar amount or by volume? Because I assume, by volume, it must be mostly novel things.
- spencerflem 1y agoVolume of ads I see, or companies buying ads? Volume of ads I see is proportional to dollar amount imo. Outside of movie trailers I don't think I've ever seen an ad and been happy to know about whatever it was.
- lurk2 1y ago> Any sort of communication of a novel thing would fall under this banner Yeah, that was what I was getting at. I believe it in theory, but in practice I find all advertising to be the sort of implicit-mugging the grandparent is describing. > but I learn about new FOSS projects on here every day because the maintainers and developers are willing to 'advertise' them to me. That’s an excellent counter-point. I’ve had the same experience.
- cdecl 1y ago> I find all advertising to be the sort of implicit-mugging the grandparent is describing. Unfortunately, it's a useful thing that people have used to prey on our inquisitive simian brains. Personally, I'm in favor of doing things like banning billboards &c, but it's hard to draw a line on banning advertising in general.
- spencerflem 1y agoI think I'd be willing to extend it to all forms paid advertising that you are forced to see in the course of doing something else.
- spencerflem 1y agoI think the motivation is important. Many FOSS projects are sharing something the author considers useful to the world, as a way of making it better in a way that they know how. Its a lovely gift and I'm happy to know about it. Others are there to promote lock in to some cloud service, or increase the authors rep as a 10x hacker and those are skeevy because the author is skeevy and did not have joy in their hearts. All corporate ads ate the second kind.