> Then how come they are offering lossless audio on Apple Music, and even (actuall physically!) imperceptible "Hi-Res Lossless"? Overkill makes good marketing.

> Then how come they are offering lossless audio on Apple Music, and even (actuall physically!) imperceptible "Hi-Res Lossless"? Overkill makes good marketing. People largely just want to feel like they're getting the best.