I’ve been expecting the article to be along the lines of “DON’T sell yourself, sell the WORK instead.” But, no. It’s the good old “20 content, 80 delivery” adv

I’ve been expecting the article to be along the lines of “DON’T sell yourself, sell the WORK instead.” But, no. It’s the good old “20 content, 80 delivery” advice. > “But you still have to sell!” No, We don’t. Can we stop putting everything “on sale,” please? — Especially selling your … “self?”