I don't find it unusual. He's building rapport with a reader base by referencing american pop culture, and possibly knowing that many linkbait-y blogs will jump

I don't find it unusual. He's building rapport with a reader base by referencing american pop culture, and possibly knowing that many linkbait-y blogs will jump on this as a hook. Nothing too weird, but imo more of a way to bring publicity to his rebuttal than an actual argument point.