It does compete with Mailchimp and other ESP's. We think that "people who matter" are your customers and subscribers. Bulk mail has a stigma of spam so we wan

It does compete with Mailchimp and other ESP's. We think that "people who matter" are your customers and subscribers. Bulk mail has a stigma of spam so we wanted to make a product that focused on the message, content, design and innovation rather just a tool that can pump out email.