I wonder what on earth these people are dreaming of when they try to stop one person promoting a book by making a move guaranteed to kick off the Streisand Effe

I wonder what on earth these people are dreaming of when they try to stop one person promoting a book by making a move guaranteed to kick off the Streisand Effect and having the whole media machine do it for her? Maybe they're getting paid royalties on the publication? Also, .torrent file available on TPB in 3 2 1 ... (It wasn't at time of posting).