The two brands that could have a claim to producing "the model that everyone says are the best" are Bose and Sony. For Bose, the QuietComfort Ultra are the top

The two brands that could have a claim to producing "the model that everyone says are the best" are Bose and Sony. For Bose, the QuietComfort Ultra are the top of the line, but the cheaper/older QuietComfort 45 and 35 are both good too. For Sony, the WH-1000XM4 is the consensus favorite, even though the XM5 is newer. I own the XM4 and the older XM3 and I prefer the XM3 because I like the way it sounds with nothing playing better. I don't know how to describe it but the "silence" of the XM4 with ANC on but nothing playing feels too artificial for me. For office use, though, I prefer the XM4 since it has bluetooth multipoint and I can use them easily with both my laptop and phone without mucking around in settings. I'm changing jobs and going from having my own office to hoteling desks, so I imagine I'll be wearing the Sony's a lot more and I'm not sure if they'll be comfortable enough for all day use. At home or on a plane, I usually need to give my ears a rest every hour or so. I'll give one of the Bose a shot if I can't deal with the Sony's all day. Apple is also very popular. I haven't tried the new AirPods with ANC, but I love the Pros. I have to fuss with them a bit to get a good seal, and they don't stand up to city or airplane use, but they're fine in a relatively quiet environment, and they're so small I pretty much always have them on me. I have no experience with the Max, but from what I've read they can be uncomfortable for some people.