I know a bit about the taschen/luxury books business, having a very good friend who works in this space ( she’s built a publishing business, and makes a living

I know a bit about the taschen/luxury books business, having a very good friend who works in this space ( she’s built a publishing business, and makes a living out of it, typically her books print up to a few hundreds at most). Basically, there are book collectors who are willing to pay for beautiful books ( my friend sells art pieces according to her , not mere books ), companies willing to buy them ( and sometimes codesign them if they’re say luxury brands ) and give them as gifts to their clients, and then people like you and me who will maybe buy one just because you really want it. It’s not a highly profitable business by any means, it’s a small market, and it’s the opposite of the high volume mainstream publishing industry.