He's not saying that all non fiction is bad, just that the incentives are misaligned, and to be fair at least in my experience, there are a lot of popular non-f

He's not saying that all non fiction is bad, just that the incentives are misaligned, and to be fair at least in my experience, there are a lot of popular non-fiction books where each chapter is repetitive, and I feel the whole thing could have been written in 2-3 chapters, if publishing a 30-page nonfiction book wasn't taboo