incumbent networks don't really lose. they saw potential blood in the water at the time with the rumblings of a mass exodus and made an excellent attempt at cap

incumbent networks don't really lose. they saw potential blood in the water at the time with the rumblings of a mass exodus and made an excellent attempt at capitalizing though. threads as a product was DOA when that didn't work. you need a network of interesting important people for it to be useful. when the migration didn't happen, you ended up with a bunch of instagram meme influencers reposting their content across two apps instead I think their strategy combined with an open offer exclusivity bonus could have given them the stickiness. up front 5k, 10k, 15k, etc to a twitter user that matches their follower of at least 25k, 50k, 75k, etc count on threads and agrees to exclusively post there for a year. people weren't getting paid on twitter so this would have been alluring