How do you, I guess, "bring up" that you created the sites? I have a few sites too that I've made but as well as being unaccustomed to applying for jobs, usuall

How do you, I guess, "bring up" that you created the sites? I have a few sites too that I've made but as well as being unaccustomed to applying for jobs, usually "my list of projects is here" doesn't cut it. And I never know how to bring it up in a cover letter either. Either I'm coming across wrong or (sort of unlikely) they just aren't too great of an example.