My understanding is that the definition of cult requires a common object of devotion. What's that object of devotion for "society"? it's too large and diverse o

My understanding is that the definition of cult requires a common object of devotion. What's that object of devotion for "society"? it's too large and diverse of a group to categorize it as such IMHO. I agree however that sometimes people will categorize anything strongly deviating from the norm as cult-ish.