Blackwater -> Xe -> Academi. For trying to get away from the story book evil sounding-ness of an entity named "Blackwater", they sure didn't do very good with

Blackwater -> Xe -> Academi. For trying to get away from the story book evil sounding-ness of an entity named "Blackwater", they sure didn't do very good with "Xe", which sounds even more mysterious and potentially evil-doing IMO. Academi sounds a lot better though. And they do a lot US LE/gov't/etc. training which is probably what they would rather emphasize than their being a "private mercenary company".